Outpost Media launches an international PR service today, to deal with the growing need for clients to focus campaigns beyond UK based PR.
David Silverman, Outpost’s Managing Director said: “The world today is a much smaller place. The growth of smart phones, downloads and social media have created a global music marketplace that is open to everyone. Radically improved communication channels mean that the time is right for artists and labels who don’t already have an international reputation, to start getting one.”
Mel Ruben will be heading up the new service that will cover key media titles in 35 countries across Europe, America, Australia and Japan. Mel joined Outpost in April, moving from an international events management role.
Outpost’s first project is for US based Polyvinyl Records on the label’s fundraising album ‘Japan 3.11.11: A Benefit Album’, which includes tracks by Of Montreal, Deerhoof, David Bazan, Xiu Xiu, Casiokids and Efterklang. Outpost will also represent Mr Bongo Records critically acclaimed artist Hollie Cook internationally.