KIll J Campaign Overview

Danish experimental pop artist KIll J saw huge success with the release of ‘You’re Good But I’m Better’, with Outpost on board to promote the single across online and radio.

Building on the Dane’s previous successes, our online campaign kicked off with a premiere on The Fader, which saw the track catapulted to the No. 1 spot on the Hype Machine’s ‘Most Popular’ chart and No. 3 on the Twitter Chart, with Outpost securing wide ranging coverage on the likes of HillydillyThe Line of Best Fit and Indie Shuffle. The single was made ‘Track of The Week’ by London in Stereo and Pigeons and Planes posted it as their ‘Bubbling Up’ feature.

Meanwhile, an interview on Amazing Radio was supported with multiple plays on the station, alongside spins from Mamiko Motto on NTS Radio, Huw Stephens on BBC Radio 1 and a subsequent play on Annie Mac’s Radio 1 show.


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