Tasked with translating the European successes of multimedia art collective, Breton, to the UK market, Outpost used online publicity and creative digital ideas to promote two new singles and the ‘Deluxe’ version of their second album to the UK lifestyle and dance/electronic worlds.
The campaign kicked off with a premiere of ‘Titan’ on DIY, followed by a bonus track premiere of ‘Exit Row’ on Clash, which also featured as ‘Track Of The Day’ on The 405. Building on this success, The 405 were invited to premiere another bonus track, ‘Port of Call’, followed by Outpost securing a video premiere of ‘Titan’ on Noisey.
Despite being an online campaign, the team secured an interview on BBC 2’s Newsnight in the run up to the album’s release date, where the band’s live video was aired on national TV and lead singer Roman Rappak discussed his views on the streaming debate.
The campaign was rounded off with a video premiere on The Guardian Guide Blog and a print and online feature in The Guardian Travel section.