“There’s a thrill to the immediacy of Cook’s music. Her voice is variously anchoring and featherlight, and she is equally compelling when singing of the complexities of heartache or offering a pure outpouring of adoration” – Pitchfork
West London artist Hollie Cook engaged Outpost to launch an extensive press and online campaign to promote her third studio album, ‘Vessel of Love’.
The early stages of Hollie’s campaign garnered support from key tastemaker blogs, including Afropunk and Mass Appeal, and after galvanizing interest at an underground level, Hollie attracted the likes of Pitchfork, The Guardian, Refinery 29, Noisey, DJ Mag, Metro, and landed a cover feature with Echoes Magazine.
Album tracks received extensive radio support fromBBC Radio 1, BBC 6 Music, 1Xtra and Radio X, resulting in the new album hitting the #1 spot on Billboard’s Reggae Chart in the US, #3 in the UK Indie Album Breakers Chart and climbing the UK Record Store Top 20. Radio support for Hollie remained incredibly strong throughout the campaign, leading to Cook selling 40% more records than expected in the UK and Europe and landing in Rough Trades‘ Top 100 Albums of 2018.
Hollie launched an extensive tour across the UK, Europe and the US, culminating in a Royal Albert Hall performance with UB40 and David Rodigan for the Teenage Cancer Trust, as well as playing Latitude Festival, Øya and BBC’s Biggest Weekend. Her altruistic presence in the community has not stopped there, as she joined a group of public icons including Caroline Lucas and Sara Cox in a public awareness campaign for Ovacome and supported Rudimental at Sofar Sounds’ Amnesty International ‘Give a Home’ fundraiser.
“Vessel of Love is more ethereal, more dreamy, and more hazy than anything she’s written before” declared The Skinny, adding to the ever-growing list of online critical acclaim for the tropical pop star.