Fiat Group Automobiles UK launched a second groundbreaking music initiative – this time through an innovative collaboration with music legends Faithless.
Following on from the highly successful Evo Music Rooms project earlier this year, the latest landmark partnership joined the new Punto Evo with Faithless on the release of the music giant’s new singles ‘Tweak Your Nipple’, ‘Feelin’ Good’ and ‘Sun To Me’, taken from Faithless’ new album ‘The Dance’, as well as their UK arena tour.
Outpost helped promote Fiat and Faithless’ artistic collaboration on their ‘Feelin Good’ video, coining the term ‘Prommercial’ which was used in all promotional material throughout the campaign. Features in The Independent and Music Week, as well as AOL Music online and BBC Online. The project also received eleven minutes of air time on BBC 2’s Newsnight, and on BBC Radio 4.
The campaign generated £1m of coverage.